The Very Real, Beautiful History of the Shoe-y The Very Real, Beautiful History of the Shoe-y (And Why REEF Had to Make a Shoe) Picture this:You’ve enjoyed an obviously responsible amount of beers.Maybe you’ve run out of cups.Someone shouts, "DO A SHOE-Y!"And because your brain... Read More
Meet the REEF Golf Collection Meet the REEF Golf Collection So… should we grab a tee time? At the mercy of the swell, wind, tide, and whatever else may stand as a road block between the crew and a fun... Read More
Discover the Lay Day Collection Discover the Lay Day Collection The Sneaker With a Secret The Lay Day collection started with two original sneaker styles that became instant closet essentials. Designed with our Hidden Wedge tech to slightly elevate... Read More
REEF x Coral Morphologic - Cozy With The Homey's REEF x Coral Morphologic - Cozy With The Homey's Introducing the REEF x Coral Morph Collaboration We're thrilled to announce our partnership with Coral Morphologic, an innovative leader in coral conservation and ocean advocacy. Together, we've crafted a special... Read More
Introducing Our Cozy Capsule Introducing Our Cozy Capsule Must-Haves for Fall & Winter As the temperatures drop and the days get shorter, it’s time to embrace all things cozy. Our Cozy Capsule is here to make sure we... Read More
How to Style Fall Shoes with Dresses for the Pe... How to Style Fall Shoes with Dresses for the Pe... In this guide, we’ll explore popular shoe styles from REEF’s 2024 catalog that align with the hottest fall fashion trends this year. Read More
From Office to Orchard: Versatile Fall Shoes fo... From Office to Orchard: Versatile Fall Shoes fo... As a busy professional, finding a versatile fall shoe that can seamlessly transition from the office to your next outdoor adventure might seem like a big ask. You want footwear... Read More
Suede: Our Choice for Easy-Wearing Autumn Styles Suede: Our Choice for Easy-Wearing Autumn Styles Suede is a timeless fabric with a natural fall feel, thanks to its warm, earthy shades and cozy texture. Soft to the touch, cozy, and effortlessly classy, there’s no question why... Read More
The Found Objects Art Contest The Found Objects Art Contest Building off the success of our long running partnership and the Better Beach Alliance, REEF and Surfrider are pleased to share a fresh call to action in the fight against... Read More
How to Wear Clogs: The Do-it-All Shoe For Fall How to Wear Clogs: The Do-it-All Shoe For Fall Clogs are the perfect shoe for all your fall activities. They’re stylish, practical, and versatile, making them an easy wardrobe staple as we transition to cooler weather. No matter if... Read More
Just In: Suede Styles from REEF Just In: Suede Styles from REEF The transition from summer to fall can be tricky to dress for, depending on where you live. If you're in a climate like ours, fall days can be warm or... Read More
Bottle Opener Week at REEF! Bottle Opener Week at REEF! In honor of International Beer Day, it's Bottle Opener Week here at REEF! All week, we're celebrating our signature built-in bottle opener styles, including the original bottle opener sandal (and... Read More
City to Shore: Comfortable Walking Sandals for ... City to Shore: Comfortable Walking Sandals for ... Though beach life is at the core of the REEF brand, each of our footwear styles is designed with optimal comfort and support in mind, making them incredible options in... Read More
Pre and Post Surfing Sandal Comfort from REEF Pre and Post Surfing Sandal Comfort from REEF To put it plainly, surfers put their sandals through a lot. We expect our sandals to hold up when trekking over jagged trails, getting drenched with ocean water, and sitting... Read More
Cameo Rose: The Color of the Season Cameo Rose: The Color of the Season If you didn't already know, we love a good neutral and we LOVE pink. Our newest hue, Cameo Rose is the result of our two loves colliding and creating something... Read More
Get Beach Ready: REEF Beach Sandals, Apparel, &... Get Beach Ready: REEF Beach Sandals, Apparel, &... With the sun in your hair and your toes in the sand, there’s no better way to enjoy a beautiful day than a trip to the beach. But, to fully... Read More
Casual Boating Sandals and Footwear Perfect for... Casual Boating Sandals and Footwear Perfect for... With winter in the rearview mirror, it’s time to get your wardrobe ready for the warmer weather, days on the water, and trips to the beach. This means finding the... Read More
Transitioning to Fall with Leather Boots Transitioning to Fall with Leather Boots Feeling the first few days of crisp, cool air isn't just a sign to grab that pumpkin spice latte — it's also a sign to start updating your wardrobe. Fall... Read More
EVA Foam: Diving into the Latest in Sustainable... EVA Foam: Diving into the Latest in Sustainable... Sustainable footwear is a growing movement aimed at reducing the environmental impact of something most people use everyday. A major part of this process is sourcing higher quality materials that... Read More
How to Get Involved in a Beach Cleanup Near You How to Get Involved in a Beach Cleanup Near You Beach cleanups are necessary to do on a routine basis in order to preserve marine ecosystems. The process makes the beach safer, more enjoyable, and more beautiful. But more importantly,... Read More
What Exactly is Vegan Leather? What Exactly is Vegan Leather? Sustainability and ethical material sourcing are finally taking center stage in the fashion industry. One of our favorite growing trends is vegan leather, an alternative to using animal hides in... Read More
Special Beaches You Must Visit Worldwide Special Beaches You Must Visit Worldwide Planning an international beach vacation this year? You've come to the right place. We love exploring new locations where you can kick off your REEF flip flops and sink your... Read More
Special Beaches You Must Visit in The United St... Special Beaches You Must Visit in The United St... Many of the world’s best surfing spots also happen to be some of the best beaches in the U.S. If you’re looking for some massive waves, then consider our list... Read More
Todd Glaser x Rob Machado Gallery Todd Glaser x Rob Machado Gallery A unique gallery show with Rob Machado and Todd Glaser, showcasing Rob's ingenious hand-shaped board designs, skillfully reimagined through Todd's creative lens. Read More
The Dirtiest Day Of The Year The Dirtiest Day Of The Year This July 5th, let’s make a difference! Read More
Molded by the Ocean: A Vietnam Surf Story Molded by the Ocean: A Vietnam Surf Story Gliding on Waves On a rainy Sunday in December, Tran Thanh Viet paddled off the coast of My Khe Beach in Vietnam’s coastal city of Da Nang. A 21-year-old... Read More
Marcial Monreal on the Power of the Ocean Marcial Monreal on the Power of the Ocean The power of the ocean shapes not only our environment but our lives, too. It pushes us to adapt and evolve right along with it. Just as the ocean never... Read More
Malu Kinimaka - Molded by the ocean, shaped by ... Malu Kinimaka - Molded by the ocean, shaped by ... Amongst the Kānaka Maoli, who are the Indigenous group that have lived on the Hawaiian Islands since time began, there are many ancient proverbs and spoken traditions that guide their... Read More
Free to Be Free to Be Ellie Brooks is many things: surfer, student, teacher. Based out of the Gold Coast in Coolangatta, Australia, there’s a single drive behind everything she does: empowering women to feel confident... Read More
NSSA Spotlight - Griff's Picks: Luke Tema NSSA Spotlight - Griff's Picks: Luke Tema We have partnered with the National Scholastic Surfing Association to provide a positive platform for rising stars of youth surfing. To keep it real, we asked World tour star and... Read More
AOC Spotlight: Thea Myst AOC Spotlight: Thea Myst BEHIND THE LENS: THEA MYST What brings you comfort and ease these days? Shooting in the water. Work hard or play hard? I have the chance to do both in... Read More
Clean Water, Healthy Beaches Clean Water, Healthy Beaches For over 35 years, Surfrider and its volunteer network have been cleaning up our beaches. Since 2015 alone, thousands of volunteers have helped collect over 1 million pounds of trash... Read More
Now loading. . . European Summer Now loading. . . European Summer "I love traveling and discovering new places, there are always great stories and memories at the end. And then the world is so big and the life is so short.... Read More
AOC Spotlight: Brown Bear AOC Spotlight: Brown Bear BEHIND THE LENS: BROWN BEAR What brings you comfort and ease these days? Spending time out on the water on the coast of North Carolina. Nothing like Wrightsville Beach. Work... Read More
COCO COCO COCO is a four-part series of self-discovery. Follow along as beloved Hawaiian surfer, and REEF Ambassador Coco Ho embarks on a comeback campaign to re-qualify for the Championship Tour, she examines... Read More
Griff’s Picks - Surfing Rising Stars - Shion Cr... Griff’s Picks - Surfing Rising Stars - Shion Cr... We have partnered with the National Scholastic Surfing Association to provide a positive platform for rising stars of youth surfing. To keep it real, we asked World tour star, REEF... Read More
World Water Day World Water Day At REEF, the beach and ocean are near to our hearts. That’s why since 2016, we’ve supported the Surfrider Foundation’s mission to protect clean water and healthy beaches. In 2018,... Read More
AOC Spotlight: Sarah Lee AOC Spotlight: Sarah Lee BEHIND THE LENS: SARAH LEE What brings you comfort and ease these days? Plenty of time in the water. Work hard or play hard? Both, equally. Early bird or night... Read More
International Women's Day 2022 International Women's Day 2022 To women across the world of all ages - you are heroic, badass and limitless. Today on #InternationalWomensDay, we celebrate women’s achievement, and highlight just a few of the women who... Read More
64 & he catches the wave of a lifetime 64 & he catches the wave of a lifetime To Mason and Coco Ho he’s just “POPS.” To the surfing world he’s a living icon. His accolades speak for themselves as a triple crown champion, winner of the coveted Pipeline... Read More
AOC SPOTLIGHT: RIDGE BENBEN AOC SPOTLIGHT: RIDGE BENBEN BEHIND THE LENS: RIDGE BENBEN What brings you comfort and ease these days? The ocean & music. Work hard or play hard? Work hard…. Then play harder. Early... Read More
ADVOCATE OF CAPTURE SPOTLIGHT: GIUSEPPE LOTEMPIO ADVOCATE OF CAPTURE SPOTLIGHT: GIUSEPPE LOTEMPIO See the world through Guiseppe's lens. Read More
Advocate of Capture Spotlight: Steven Treboux Advocate of Capture Spotlight: Steven Treboux See the world through Steven's lens. Read More
MAPPING PIPELINE MAPPING PIPELINE See how REEF Ambassador & Mega Lab scientists map & monitor the coral reef at Pipeline Read More
Advocate of Capture Spotlight: Brent Bielmann Advocate of Capture Spotlight: Brent Bielmann See the world through Brent's lens. Read More
Advocate of Capture Spotlight: Rory Pringle Advocate of Capture Spotlight: Rory Pringle See the world through Rory's lens. Read More